Chop Chop Inc. — Overview

Chop Chop Inc. is a comedic first-person crafting sim from NullRef Entertainment (former Endzone developers), published by rokaplay select. It launches August 7, 2026 on PC via Steam for €12.99, arriving with over 100,000 wishlists after a well-received public demo.

The Premise

After getting fired from the villainous Furnox Corp, you start over with nothing but an axe, a few trees, and a grudge. The entire game is built around turning that grudge into a furniture empire: chop wood, craft increasingly absurd furniture, sell it for profit, and reinvest in better tools and automated production lines.

The Core Loop

Trees become logs, logs become planks, and planks become furniture, props, and tools -- with production scaling from manual labor into genuinely automated production lines as you reinvest profits into machines. Crafted goods sell to a nearby city, unlocking new target markets as your reputation as a (questionable) furniture tycoon grows.

Not Just Regular Wood

Beyond standard trees, confirmed special tree types include Stone, Metal, and Electric variants -- each presumably unlocking distinct crafting materials and furniture options as you explore new areas.

Furniture With Questionable Practicality

The game leans hard into absurd design choices rather than realism -- confirmed examples include a heat-conducting wooden PC and a wooden weight bench that both builds muscle and "toughens players against splinters," a joke stat combo that captures the game's overall tone.

Character and Base Progression

Bought components can be used both as crafting ingredients and to level up your character's strength and stamina -- the same resource pool feeds both your personal progression and your production line's ambitions, so managing that split is a real part of the game's economy.